The perfect media tactics to boost business and encourage OU students to shop local

Disclaimer: I am not a professional. All comments come from my personal experiences and observations, and this blog is purely for academic purposes.

Need fresh ideas for reaching a broader audience? Are you interested in the digital strategies and media tactics that could help drive business and encourage Ohio University students to take a stop in your store? Here’s a look at the social media techniques used by several clothing boutiques in Athens. The best part is these strategies can also be applied to a variety of businesses including restaurants,dining, bookstores and specialization stores such as gift shops, craft stores and costume shops.

When thinking of the stores on and surrounding Court Street, there’s a variety of customers and owners. Many would believe each store takes a completely different approach to reach their target audience. Surprisingly, this is far fetched.

After extensive research and vast increments of my time being used to creep through the shops social media, I was surprised to find most of the strategies used by the local owners were extremely similar. The strategies that many stores use often seem to be working well, and unfortunately the mistakes and painful errors were frequently used across the board. Let’s take a look at the good, the bad and the ugly digital promotion approaches used by many local Athens shops.

Artifacts Gallery

Artifacts Gallery is a local clothing shop located at 2 W. State Street., Athens, OH. This store uses Instagram and Facebook as their strongest social media pages. Some techniques used on the Instagram page included using a white background when taking photos of the apparel. Using a white background, or sticking with a common theme, is useful because people enjoy images that are pleasant to the eye.

Facebook is also used by keeping active with posts that do not only relate to their store and products. Using a personalized approach and occasional videos help keep interest in followers, causing them to be more engaged when looking at a media post.

Unfortunately, Artifacts Gallery could use some work on their Twitter page. Twitter is accessible and sharable, but that is not how it is used. Instead, the tweets only link to Instagram posts, and their customer interaction to assist with product feedback or other related questions. Also, the Instagram could afford to involve a few models when marketing their t-shirts and other apparel. Having a real person involved in media posts allows customers, and especially college students, to be more engaged.

The only issue that struck me hard when viewing Artifacts Gallery’s social media pages was the excessive hashtagging. Yes, I understand many people were told to use hashtags to draw in more likes and assist in SEO, but sometimes less is more. My best advice is to use hashtags appropriately and understand that quality really can mean more than quantity.

Bluetique

This trendy local shop focuses on targeting the typical college girl who wishes she was in walking distance to a mall. Bluetique is located 19 W. State Street., Athens, OH. Bluetique does an excellent job promoting their store through a strong social media presence. Their social media is a triple-threat, and maybe more. Instagram, Twitter and Facebook are all used constantly and appropriately to reach a variety of customers in the Athens area. Bluetique is also one of the few local shops that has started using Pinterest, which is very smart since many Ohio University women have joined on the Pinterest bandwagon when collaborating ideas.

There’s no doubt that Bluetique thought about the social media tactics they wanted to use. Overall, their pages are professional and engaging. Gabby Summers, a Bluetique employee, said students and workers are often used to pose in their clothes and accessories because it helps make the posts more personal and attracts a larger audience. All Instagram posts are similar because they use a theme and specific lighting location in the store. The owner has also invested in a wallpaper like background that looks like a wooden floor to assist in making the products stand out and keep a professional theme.

New floral two piece! We love our new arrivals! #bluetiqueathens #shopbluetique #newarrivals

A post shared by Bluetique Athens (@bluetiqueathens) on

Instagram and Twitter are also used to promote sales and positions for hire. The Bluetique Facebook page is a strong presence because they share events and other posts on their page to engage with customers. More frequent tweets would help them reach a wider audience. Videos and a cover photo with girls from Ohio University in their clothing gives the site a more personal approach, which is excellent when trying to find new customers and grow as a shop in a college town.

Although they use similar content among all platforms, especially  by reusing Instagram photos, the Bluetique social media techniques are definitely appropriate for most local business. Their techniques drive business and gain OU students as loyal customers.

Figleaf Boutique

Figleaf Boutique is a company that can be found in several college orientated towns, such as Kent, Columbus and Athens. The Athens location can be found at 57 N. Court Street., Athens, OH. Due to the larger presence this boutique has in other cities, their social media techniques are also updated and frequently used to reach OU students.

Figleaf is smart by using Pinterest, Instagram, Facebook and Twitter in creative ways. All their sites maintain a professional setting, and the links on Instagram photos, Pinterest pins, tweets and Facebook posts are directly to their official website. This is extremely important because it increases availability and sales. Many college students, and specifically OU students, don’t like feeling rushed if they can’t make it to the local shops during their daily hours. Having a website that is promoted daily through social media is an excellent technique which could potentially benefit all local shops.

It’s also apparent that Figleaf knows and understands their target audience which is the trendy college girl. They understand how to reach girls needing dresses and accessories for date parties and other social events through all medias. The also reach the parents of many OU girls whose parents are on the lookout for trends and sales on Facebook. Their Facebook content is slightly altered to engage a different group, which is smart since their Facebook audience has relations with their target audience.

The best advice for Figleaf Boutique is to be more interactive on Twitter with customers and keep the variety between their different media sites because it does make a huge difference.

Honey

This lingerie store is located at 13 W. Union Street, Athens, OH. Truthfully visiting the store is the best way to have any idea about their apparel and products. Honey lacks much of any social media presence. They have very few followers across the board, and they have few posts.

Honey’s Instagram has not posted since December, which is poor for almost any company in 2017. This is extremely disappointing since they are targeting OU students, who more often than not use Instagram daily. In fact, according to a Pew Research Center study, 90 percent of American adults aged 18 to 29 use social media. As a local shop targeting this specific group, it’s best they amp up their social media presence and begin to focus on the successful tactics available to boost business.

However, the one good thing Honey does with their social media is their use of Facebook. There are several more posts and more interaction on their Facebook page, and they even post links and articles to other sources. Outside sourcing to relatable content is a fantastic marketing tactic that many small, local businesses are afraid to test. Although this is very different than other trends among local shops in Athens, this out of ordinary social media technique would be worth a shot for other stores. Many stores and websites appreciate interaction from one another, and promoting a different store potentially brings new customers if the favor is returned.

The Other Place

The Other Place is another trendy store focusing on women’s clothing, accessories and gift items. This boutique can be found at 43 S. Court Street, Athens, OH. This college town shop engages with OU students on a variety of platforms, including Twitter, Facebook and Instagram. The owner has recently teamed up with the Scripps’ Impressions team, which has developed a few new techniques to boost business and student interaction among social media.

The Other Place is beginning to use real OU students to model their apparel in hopes to promote a real life experience and receive more engagement from friends and family members of the girls featured in the photos and posts. Another exciting social media tactic is the startup of a WordPress site to allow blogs about trends and styles that can be created from the apparel and accessories in the store.

Show off those shoulders with one of our super cute rompers! #rompers #shoulders

A post shared by The Other Place Athens (@theotherplaceathens) on

Other social media ideas that are common and effective include using Twitter constantly and posting promotional sales and hirings on their sites. When linking, it could be more effective to link to a store site, but instead they link back to their Facebook. This technique could be useful in reaching a different group of OU students, but there’s limited interaction on the Facebook page. Limited feedback and limited posting on both Facebook and Twitter may be the cause for the lack of followers, or vice versa.

10 West Clothing Co.

The new local shop, 10 West Clothing Co. is located at 10 W. Union Street., Athens, OH, and the store is known for selling new and nearly new name brand clothes. Their store specializes in making trendy clothes affordable for the college students in Athens.

As any new store in the area would do, they post quite often in order to gain followers, likes and attention in general. They use Instagram as their best social media platform by posting photos of their clothes, information about sales and funny memes in order to give it a personal feel. Unfortunately, their photography skills could still use some assistance to stand out and be more appealing to customers.

Another bad habit constantly used on their social media pages includes linking directly to Instagram only. Their interaction with customers and the shop’s creativity spreading content is lacking. A few alterations and more variety on all platforms would make a huge difference and advance 10 W. Clothing Co.’s business and appeal to OU students.

In conclusion, local businesses shouldn’t be afraid to try new things, such as promotional events or blogs. Using OU students for modeling clothes, or holding events, engages other students, friends and family increasing publicity and social media awareness. Ohio University faculty could also be a wise partner for events and social media promotion because they carry respect and people have a tendency to shop at local places if they have heard good reviews from people they personally know.

Spreading content creatively and using all media platforms allows local business to reach their max audience and customers. Sometimes, different platforms require, or strive, from a different form of media. Balancing videos, photos and text increasing attention for OU students interested in the local stores because millennials expect businesses to be up-to-date and use social media in a multitude of ways. Also, owners should not be afraid to dip their feet in and try using more than Facebook. Learning how to tweet and pin information is very important to a successful media platform because Twitter and Pinterest are the most shareable content sites.

Finally, keeping a professional look to all platforms makes a huge difference. Photography skills matter. Good lighting, backgrounds, using models instead of mannequins and keeping a constant theme makes a huge difference. Frequent posts are most effective when they are put together and consistent. Keeping digital media in correlation with college students’ expectations allows businesses to increase sales and encourages OU students to shop at the local stores around Athens.

10 Alternative Athens Activities

Every Bobcat knows that there are many activities one should accomplish during their time in Athens, Ohio. Among the more popular are participating in a Court Street Shuffle, attend a Fest, steal an Athens Brick, and hike the infamous Bong Hill. These are just a few on the massive bucket list of things to do in Athens before impending graduation starts to loom over little Bobcat’s heads. However, part of what makes Athens so unique is all of its hidden gems. Here are 10 alternative activities to accomplish in Athens before graduation:

10. Visit the Athens Farmers Market

One of the great things about Athens being in the middle of nowhere is that it is surrounded by farmland. With farmland comes awesome fresh produce! Every Saturday from 9 am – 12 pm in the parking lot of 1000 E State St, Athens Farmers Market takes place. At the Farmers Market you will find a variety of fresh produce, locally made food and crafts. There is everything from raw meat to sprouting flowers to some yummy salsa. Attending the Athens Farmers Market is a must before graduating.

9. Have a brew at Little Fish

Picture of Little Fish’s beer selection

Athens is well known for the local brewery, Jackie O’s but not many are aware of another delightful brewery Athens has to offer. Little Fish Brewery is a charming brewery overlooking the Hocking River. It has outdoor seating, play toys for children, a wide selection of delicious brews, and there is even giant Jenga. What more could you want in a local brewery? Little Fish is located at 8675 Armitage Road, Athens, OH and is open Mon-Thurs: 3 pm-1opm, Fri: 3 pm-11 pm, Sat: 12 pm-11 pm, and Sun: 12 pm- 8 pm.

8. Boogie on the Bricks

Picture of me at Boogie on the Bricks 2015

Another popular activity for Bobcats are the fests and HallOUween block party (all of which are fun) but those are not the only street parties Athens has. Every year in June, Athens City Council shuts down Court Street for one day for Boogie on the Bricks. Boogie on the Bricks is a free Music and Arts Festival featuring local artists and vendors. This year’s Boogie on the Bricks takes place on June 17, 2017 from 12 pm-11 pm. If you are a fan of live music, the arts, good food and free things, then put on your dancin’ shoes because Boogie on the Bricks is the place for you.

7. Hike up Witch’s Peak

 

Nestled in the hills of Appalachia, Athens as a variety of wonderful hiking trails. Bobcats tend to favor the famous Bong Hill due to its spectacular view of Ohio University. Although Bong Hill has a nice view, located right across the street is its lesser known sister, Witch’s Peak; which has the beauty. Witch’s Peak is an enchanting forest with boulders to climb, a cave for burrowing and breathe taking surroundings. All hiker enthusiasts should wonder their way up to Witch’s Peak before leaving Athens.

6. Sleep on a porch couch

SnapChat of Annie Powell after a nap on her porch couch

Why sleep in your warm, cozy bed when you can sleep on a booze covered porch couch?! There are many off-campus houses with lovely porches, many of which are inhabited by college students. When choosing what furniture to place on said lovely porch, many students select used couches from Goodwill. Throughout the year these couches get pretty grimy, but this doesn’t stop students from sleeping on them! After a long night out on the town, the booze (and other questionable substances) covered porch couch doesn’t sound so bad. Don’t knock it til you try it Bobcats.

5. Trek through Moonville Tunnel

Me sitting on top of Moonville Tunnel

All Athens residents know of the local haunted asylum, the Ridges; but for those who like a good scare or even a pleasant hike, Moonville Tunnel is definitely worth checking out. Located about 30 minutes outside of Athens, Moonville Tunnel is an old mining trail that was boosting in the 1800s. The tunnel and trail are rumored to be haunted by a ghost in a white robe, carrying a lantern. Many visitors claim to see a ghostly figure and flashing lights shining through the tunnel at night. This is a beautiful trail to hike with a little spook.

4. Hear jammin’ music at the DIY Local House Shows

Picture from DIY House Show at the Pink Mistress

Athens may be a small town, but the music scene continues to thrive. We have #NumbersFest as the biggest college music festival in the nation, an array of concerts and dance parties at The Union and Casa Nueva, as well as DIY Local House Shows. There is so much passion and support for music and local artists here in Athens. To support local artists, students will turn their houses into venues to host house shows. These shows feature a variety of music genres and are usually a small donation or free to get in. Shows happen a few times a week and are posted on the Athens DIY Community Facebook page. If you’re into great music and cool people, these house shows are the place to be.

3. Vegan Cooking Workshop

Busy schedules and small budgets can make cooking healthy meals a bit of a challenge for college students. But every Tuesday night students and Athens residents come together to chow down on some delicious vegan food. Starting at 7 pm, people begin cooking then food is served at 9 pm. Helping to cook the food is not required but it is a great way to learn how to make yummy health food. For those who do not cook there is just a $2 donation for the meal to help fund the cost of food and rent. Athens Vegan Cooking Workshop takes place in the basement of United Campus Ministries (UCM) at 18 N College Street. This is a fantastic place to eat a delicious healthy home cooked meal and hang with lots of friendly hippies.

2. Get on the roof of Pawpurrs

Chilling on rooftops is another popular activity that Bobcats frequently engage in. There are some Bobcats who like to take this to the next level. The roof of Pawpurr’s is the ultimate rooftop chill spot. The view of Court Street is breath taking and it’s an awesome spot for watching drunk Bobkitties stumble down the bricks. However, getting on top of Pawpurr’s roof is illegal so climb at your own risk!

  1. Rope Swing on Mound Street

The rope swing on Mound Street is Athens ultimate hidden gem. Behind one of the houses is a massive tree and a large cliff-like-pit, looking over the woods. Tied to one of the tree’s branches is a heavy-duty rope with a milk crate attached to it. You sit on top of the crate, jump off the top of the cliff and hold on for your dear life. You swing over the pit, flying around the brush below. It literally feels like flying. Rope swing is fun during the day but is best at night because the view of the stars and moon is unreal. This may seem unsafe but no one has died (yet) from falling off. Take a swing on Athen’s greatest gem; it’s worth the risk.

How Athens Police Department keeps its Bobcats under control during fest season

Springtime in Athens has rolled around again. With it comes beautiful weather, graduation, and of course fest season.

Fest weekends tend to be much more disorderly than the average weekend in Athens. As a result, the city always sees a necessary increase in police presence. With such an increase in population and risky behavior, what steps do the authorities take to keep these young adults safe?

The number of officers patrolling increases dramatically during the spring fests. Officers play a variety of distinct roles during this time of year. There are authorities patrolling on foot, horses, and some in plain clothes as undercovers.

Athens Police Department’s Mounted Patrol are the most iconic role that police employ during fest season. They never fail to get attention from students.

Mounted police begin their journey at the Athens Fairgrounds and ride their way into town toward the fest attendees. They typically travel in packs of 3 to 12 officers.

“We use the horses because it gives our police force more of a presence. We think that the presence of the horses and the view we get from being up high helps us to defuse and control situations before they can get out of hand,” said Ohio University Police Officer Bryan Newvahner. Mounted patrol officers seem to get the attention and respect of fest-goers much more effectively than officers in patrol cars, riding bikes, or on foot.

The Athens Police Department does allow for students to pet the horses, they just request that the students ask for permission before touching the animals.

A group of officers that I spoke with were all in agreement that an officer on horseback is much more effective at stopping and preventing reckless behavior in addition to maintaining order opposed to officers on foot. Mounted officers in Athens have been used since 1996 and do not seem to be going away anytime soon. They have become a staple in the spring fest image and culture.

Police reinforcements come from around the state from locations including; Columbus, Medina, Dublin, and Summit to name a few. They come from all over Ohio to support the Athens Police Department during its busy fest season. The Athens Police Department shares a mutual aid agreement where each department assists the other during busy weekends. “We need reinforcements to accommodate for the huge jump in population and risky behavior,” said Newvahner.

“We typically make around 25 to 30 arrests on any given busy fest,” said Newvahner. “We want to let students have fun but prevent them from hurting themselves or anyone else around them.” The majority of the arrests that law enforcement make are for public urination, underage drinking, or public intoxication.

Some of the fest attendees were under the impression that the police specifically targeted their party while allowing others to continue. This left me wondering, why do officers shut down certain parties and not others?

The Athens Police Department clearly wants to prevent and stop the reckless and risky behavior that comes with fest season, but why do they choose to shut down one party and allow the others to continue? To an outsider, each party just appears to have loud music and many drunk college students.

The main criteria that officers take into consideration when shutting down house parties during fests is behavior. “More often than not when we shut down a certain address it is because they have had several repeated offenses over a period of time at the same location,” said Newvahner. The repeated offenses usually happen later in the day, after students have already been drinking for an extended period of time.

Police did not always shut down street fests as early as they do now. When Ohio University was on the quarter system only a few years ago, fests would go much later into the evening.

Police began shutting down parties much earlier on the semester system because the conflict between fest-goers and law enforcement was so high. Athens Police Department found that when they prevented the fests from going so late, the encounters they had with students decreased dramatically.

As is to be expected, some students are less than enthusiastic about their parties getting shut down by the police. One tenant of a Mill Street rental property, Stephanie Anthony said, “there were parties a lot louder and crazier than ours. I don’t know why they shut us down, it’s our property.”

Each student that I spoke with seemed to have a different opinion on the police presence during the fests. Some were appreciative of the presence that they had and thought that it made them feel safer in a hectic environment.

I spoke to Mark Taylor, a sophomore studying management information systems to get his take. “I feel safer knowing that there are police all around me when so many people are drinking. They pretty much let us do what we want and only get involved if it gets too crazy, plus I love petting all the horses.”

There are also students who find that the police are too intrusive on their festing. “The number of cops just seems unnecessary, we have gotten more and more every year for the last four years and they shut down the streets earlier and earlier every year too,” said Brett Webb, a senior studying geology.

Officer Newvahner said that there are a few steps students can take to stay safe and avoid conflict with law enforcement during fest weekends. “Drinking on the sidewalk is and always has been illegal, so do not do it,” said Newvahner and a few of his colleagues.

The officers also said that respect is very important when it comes to dealing with the police. They are there to maintain order and keep students safe, they are not out to get anyone or prevent students from having a good time.

He also said, “if it is your house, try to keep it under control.” Recurring violations, such as noise, public urination, littering, and intoxication can lead to a citation and the authorities asking students to leave if they do not live there.

After interviewing representatives from both sides, students and law enforcement, there seems to be a good balance of control and freedom for the students to have fun without harming themselves or others around them.

Students and law enforcement look to have another successful fest season in spring of 2018.

6 reasons why aliens won’t invade planet Earth

There is no doubt that there are other life forms chillin’ out somewhere in the universe. But it is often up for debate as to if our little alien friends would ever pay a visit to planet Earth. The answer is no; aliens want nothing to do with us “earthlings”. Not only do they not want to get involved in the hot mess that is the current political climate, but aliens just have better sh*t to do.

AXGJXF Alien Encounter
  1. Meet Gringo, Sid, and Lucii. Here is a photograph of them doing research on pine trees on their home planet, HerbDerb. Our three little botantist alien friends are tree lovers. They despise the people of Earth for destroying so many trees and ecosystems. Gringo, Sid, and Lucii would much rather spend time working on their favorite hobby than visit a place that treats nature so horribly.
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1000+ images about ALIEN NATION -《》- on Pinterest

2. Next meet Lenny, Grr, and their child Babel. Lenny and Grr are far too busy raising a child to even think about invading another planet. And little Babel is still wearing a seat belt, so clearly he won’t be participating in any planet takeovers anytime soon.

http://rebloggy.com/post/trippy-mine-drugs-weed-smoke-drug-acid-trip-illuminati-alien-transparent-aliens/80810845785
transparent aliens

3. Fonny and Nonny are cat sitting this weekend so no alien invasions for them. =/

1000+ ideas about Aliens on Pinterest

4. Booppy prefers to mess with planet Earth at her local arcade. With this UFO gaming device, she can abduct cows and any other creatures that she pleases, without setting a foot on Earth.

Pizza, Aliens and Love on Pinterest

5. This picture is pretty self explanatory. Dingy has pizza. Why invade another planet when you have pizza??

alien aliens

6. Finally, we have Neep, Nop, Lurb, and Eek. They find joy in token up and making fun of the idiots that inhabit planet Earth.

“Can you really believe that they ACTUALLY elected a giant cheeto to run a country?! Smh.” Eek exclaims as he passes his intergalactic bong to Neep.

No need to visit such a horrific place when you can laugh about it with your pals in your peaceful homeland.

So there you have it. Aliens don’t need to waste their time trying to takeover a planet that is already self destructing. They would rather just sit back and watch the show.

Cloud 9 – my home away from home

9 South Congress Street, Athens, Ohio

From the outside, 9 South Congress Street looks just as any other typical student-rented house in Athens. After years of new groups of students consistently moving in and out, the walls of 9 South Congress Street have many stories to be told.  With the numerous memories created and relationships that have blossomed within this house, I am one of the lucky bobcats to have been able to call this place my Athens home. It has quickly become my home away from home.

The girls of 9 S. Congress Street outside of our house for SantaFest

9 South Congress, or Cloud 9 as my roommates and I like to call it, currently has 8 girls, a Siberian Husky, a cat, and a fish residing. Visitors are immediately greeted in our entryway leading to the living room which serves as the main hangout area for all of our r
oommates. With 2 couches and 3 chairs as well as plenty of floor space it is a great place for everyone to gather to play board games, play Mario Kart, watch movies, or simply sit and talk with each other about anything and everything.  The living room is filled with labels in case anyone forgets what the ceiling, floor, lamp, mirror, or other items may be. Our connected dining room hosts are wall of “fine art” consisting of an outdated llama calendar, university posters warning of meningitis, a plastic face, and more unique décor.

Tito the house dog sitting on the porch of Cloud 9

Luckily, all 8 roommates have their own bedrooms that are personalized to everyone’s preferences and lifestyle.  The bedrooms serve as the more personable spaces for smaller and more intimate conversations. Some of our greatest bonding sessions have come from small gatherings of 2-4 roommates and friends in each other’s bedrooms. The bedrooms also host great sleepovers among roommates to make us feel like we are 12 again.

Numerous delivery eateries around Athens know 9 S Congress Street very well. It is a house of 8 girls that eat like 20 men. Food is delivered to our house multiple times a week, and sometimes, even multiple times a night. Embarrassingly, some delivery drivers from the same place come to our house multiple times in the same night, our record being 5 separate Jimmy John’s deliveries in one night (even though we live a brisk walk through an alley away).

Cloud 9 has allowed the relationship my best friends and I have held over the years to flourish into something even greater.  My roommates have become my second family- my home away from home.  After growing up living with just myself and my parents, sometimes the crowd makes things extremely challenging, but I wouldn’t change it for anything. I am so thankful for the memories I have from living in 9 South Congress and am so excited for the next groups of lucky bobcats that will be able to call this magical place home in the future.

Magic in the hills

Athens, Ohio is what I personally consider to be hippy heaven on Earth. This lovely little college town is filled with spunky free spirits, some of the best food on the planet, and a brilliant institution. But what really makes Athens so special is all of its hidden gems. I could go on and on about all of the fascinating nooks and crannies around this town, but for now I am going to focus on one of my personal favorites; Witches Peak (also known as Witches Hill and Witches Tit).

Being in the middle of Appalachia, Athens has a variety of rolling hills that are great for hiking. There is the ever so popular, Strouds Run. Then you have Radar Hill, with the spooky Ridges planted on top. And we can’t forget the most famous, Bong Hill. However, just across the street from Bong Hill is its lesser known sister hill, Witches Peak.

All of the hills in the Athens area are wonderful hiking spots, but Witches Peak is more than just a hiking trail to me. Bong Hill may have a nice view and Strouds has a lake, but Witches Peak has the beauty. The hill is enclosed in a grove of trees that makes you feel like you are in a completely different world. It’s enchanting.

View from the far side of Witches Peak

I love Witches Peak because I feel at peace when I am up there. For one, it is always less crowded than Bong Hill. You may see fellow hikers up on Witches Peak, but it is never as packed as Bong Hill. It is also quiet at the top of Witches. You can hear the breeze whistle through the trees up there; I love being able to hear that sound.

Green encompasses the top of the hill, even during the coldest months of the year. There is also a copious amount of boulders and rock formations scattered throughout the hill, that are great for climbing. To top it off, there is even a little cave like structure to burrow under. Witches Peak is like my playground. I can climb trees, run around in the leaves, and scale giant rocks all while taking in Mother Nature’s beauty surrounding me.

Witches Peak in the summer

Now, I’m sure you are wondering where the name “Witches Peak” came from. Rumor has it that there was a Satanic worshiping witch cult that did rituals on top of the hill in the 70’s. However, there is no confirmation of this rumor being true. Chances are it was just made up to scare freshman but hey, anything is possible right?

Call me crazy, but I am someone who likes to believe in magic. Witches Peak is one of my favorite hidden gems in Athens because it’s a place where I feel like magic could exist. Not the kind of dark, Satan worshiping magic that may have gotten the hill its name; but a playful, warmhearted magic. I often say that if I was a mythical creature, I would be a woodland faerie. I think if I was, that Witches Peak would be my faerie wonderland.

Witches Peak in the fall

*Note: Pictures do not do Witches Peak justice.

The view of campus from Witches Hill from athensohio

OUr voice on campus: activism at OHIO

Activism and protest is language on campus.

It’s a form of expression and of passion.

It’s OUr voice.

And this is how we use it.