Beauty brands brought to your doorstep

For Ohio University students, the nearest free-standing Sephora store is more than an hour away.

“A makeup store would be sweet (in Athens) — like a Sephora,” Gina Rossi, an OU senior studying strategic communication, said.

But now, people have the ability to get luxury designer brands delivered to their doorstep with the click of a mouse.

Makeup subscription services have become a new trend in beauty. Offering sample and full-size products, these services allow people to sample an array of products — without ever having to go to the store. 

Rossi said she has tried Mary Kay delivery service, and she would be interested in trying a new one if she likes the product.

Until buying makeup in Athens is no longer “awful,” as Rossi said, here are four services students can sign up for right now:


Probably one of the most well-known of the beauty subscription services, BirchBox boasts samples in either a “beauty box” catered toward women, or a “grooming box” for the men. The kits can be personalized based on categories like hair type, style and more. Boxes can also be gifted to another and include products from brands like Benefit and Smashbox.

Cost: $10 a month, or $110 for a year  


Brought to you by YouTube-celeb Michelle Phan, Ipsy sends “four to five deluxe samples and full-sized beauty products” each month, according to its site. Ipsy calls this a Glam Bag and it does in fact come with a reusable makeup bag every go-around. Glam Bags are personalized and include brands such as NYX, Smashbox, IT Cosmetics and Urban Decay.

Cost: $10 a month

PLAY! by Sephora

Sephora is a little late to the game, but is now offering up its products through another monthly subscription-box service. Six product samples are sent each month along with a PLAY! BOOK with tips and a PLAY! PASS “for a free one-on-one learning session with a beauty expert,” according to its website. Products are chosen by employees and include brands like Marc Jacobs, Sephora, and Bumble and bumble.

Cost: $10 a month. This service is only available in certain cities and by invitation-only sent via email.


Glossybox may be more expensive, but members receive five deluxe-size products each month from an extensive list of high-end brands. In a pink-and-black reusable box, products are picked by employees. Brands working with Glossybox include Fresh, O.P.I. and Oscar de la Renta.

Cost: $21 a month, $21 6-month plan ($122 paid upfront), $18.50 12-month plan ($222 paid upfront)

Author: Rebekah Barnes

My name is Rebekah Barnes. I'm the managing editor for The Post. The dream: living in London, writing features and owning a dog named Miss Chanandler Bong.

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