Nestled back on the corner of Alexander and West State Street, with only a few parking spots, The Village Bakery and Cafe can be easy to miss if you’re not looking, but locals and students alike know this place very well.
While I think most places in Athens are unique, the Village Bakery and Cafe, is unlike any other place in our community, making it so loved and known to the community. Upon walking into the cafe, you’re greeted with an overwhelming smell of fresh bread, bright colors, and swarms of people that equal out to be much larger than the amount of parking. That’s how I know this is a favorite place-when you can barely find place to sit down. I’ve spent a lot of time here before, but when visiting to write this piece, I tried extra hard to soak up everything the bakery has to offer.
Bulletin boards fill the wall with local events, slogans, photos and local advertisements. One catches my eye that just says, “Socialism”, next to one from a student looking for work walking dogs. That’s what makes this place what it is: the mix of the unique community together in one place.
I come here for the food, like many others. With a limited amount of quick vegetarian and vegan options on Court Street, I come here for quick veggie frittatas, salads and pastries that I know will be fresh. To be as accurate and honest as possible for this article, I made sure I ordered a fair spread of food on this particular trip. I order the Karma, made with in-house bread, pesto and then topped with veggies. I also ordered their daily soup special, Tofu Curry and just to be safe, a raw, vegan Coconut and Blueberry ball, along with a cup of coffee, that’s also roasted locally in Athens.
The Village Bakery pride’s itself on creating their unique food by using local products and vendors, as well as growing their own food. Right now they are using products from over 15 vendors across the state of Ohio, and bring in new vendors each year to continue to grow. They also have their vendors locations’ painted on their walls.
Local, Christina Matzin says that not only is the food here good, but the “organization is run on some pretty respectable values”, making this one of her favorite spots in town.
Solar, wind, and geothermal are a few types sustainable energy sources that work behind the scenes to keep this bakery running. To accompany the bright, mismatching dishes, the walls are filled with hand painted slogans. “GeoThermal” is one that sits high above the pastry case, painted right on the air duct; representing the bakery’s efforts and pride in creating a place that’s not only welcoming, but also kind to the environment.
The Village Bakery’s tie to the community doesn’t stop at pastries and clean energy though. Their local grocery and fair trade gift section is another way they help to pull the community together, and help the local economy. Here, you can find a selection of wines from local vineyards, a small freezer of local grocery items and handmade gifts, jellies, syrups and more scattered around the bakery.
Owners, Christine and Bob took their passion for community and their success at the Village Bakery and opened up a second cafe on the other side of town. Just down the road from Larry’s Dawg House on Union St., the Catalyst Cafe, is a short bike ride from campus, and overlooks the Hocking River. The cafe opened less than 10 years ago to continue to bring delicious local products to the Athens community.
The two-story cafe offers a view of Athens like you can’t find anywhere else. Here you can find a few of the breakfast pastries offered at the Village Bakery, but at Catalyst. the main focus is on their locally roasted coffee, Italian Sodas, and smoothies.
I opted for an Italian Creme Soda made with vanilla and almond, and a chocolate meringue cookie on my first trip to the Catalyst Cafe.
Student Phil Burdyn says he comes to the cafe to study, but his favorite part about the set of cafe’s “is their contribution to the local economy and the environment.”
Steve Schall has been working for the university for 18 years, yet out of all the students I asked, not one had heard his name before.
So is it a privilege to have your existence recognized? For some of us, it is. The Resident Custodial Services at Ohio University are rarely seen, let alone thanked, for the vital work they provide to the campus area.
“I am invisible, understand, simply because people refuse to see me.” – Ralph Ellison
Keeping the faith during college can be a difficult task for students, especially for those who identify as LGBT.
Luckily for Ohio University students, Athens is peppered with a number of churches that advocate for LGBT inclusivity within their communities and doctrines.
Reverend Deborah Woolsey of the Episcopal Church of the Good Shepherd said she’s seen an influx of LGBT students participating in liturgies and church activities since she started two years ago.
“The Episcopal Church has taken a national stance in favor of LGBTQ rights, and we’re a very supportive community,” Woolsey said.
Although the Episcopal Church has been accepting and welcoming of LGBTQ rights for decades, it officially announced its support for gay marriage in 2015 at the triennial General Convention, an event in which bishops from each diocese are invited to discuss church issues.
“It took some time because it’s not just approving the marriage, but liturgy is also very important, so we also had to approve the materials,” Woolsey said. “We wanted to create materials that were respectful and understandable for everyone.”
After the church’s announcement, materials were altered to exclude the words “male” and “female” wherever possible, in order to be more inclusive for all worshipping.
The Episcopal Church is also very accepting when it comes to LGBTQ individuals serving higher roles. The church has a large number LGBTQ priests, bishops, and other administrators within the Church.
Woolsey said the Good Shepherd’s congregation is constantly changing and gaining new members because of their location within the heart of Ohio University.
“We’re willing to welcome and receive the gifts that everyone brings, regardless of sexuality or gender,” Woolsey said. “We’re grateful for however long people decide to stay with us.”
While many churches in Athens advocate in favor of gay rights, some LGBTQ students have not quite found a community in which they feel entirely comfortable in.
Kelly, a sophomore studying journalism and political science, said she has not yet found her religious niche in Athens. Because she is not out to her family, her name has been changed in this story to keep her identity anonymous.
Kelly was raised within the Methodist Church, and spent countless hours attending worship, participating in church activities, and volunteering before coming to college.
While the Methodist Church’s doctrine has no official stance against LGBTQ individuals as lay people, they do not condone homosexuality within church positions, such as ministers or ordained persons.
“I feel a lot more connected to my Church back home where I know a lot of people in the community and grew up with them,” Kelly said. “I know how judgmental it can be, and I don’t really know how comfortable I am joining another church.”
Because Kelly is not out to her family or church congregation back home, she has not personally gone through any unpleasant experiences with unwelcoming members, like some Methodist LGBTQ individuals.
Regardless, Kelly believes her personal faith is more important than any role she could possibly have in a church congregation.
“I just remind myself that I have the right to be there,” Kelly said. “No matter what other people in the church might think of me and my sexuality, I still feel like it’s part of who I am.”
Having any kind of powered toy car meant you were the coolest kid on the block. All the other kids wanted one after seeing you driving down the block. Over time everyone ends up outgrowing the toy and packs it away, deep into the garage. These old toy cars can now be brought back to life, due to talented robotic students.
A robotics club at Dublin, Coffman high school is working hard to turn the toys into something useful. They are transforming it into a remote controlled car to enable kids with disabilities. Allowing a child with disabilities to ride in a toy car can be beneficial to their mobility and growth.
The advisors and students at Coffmans robotics team are trying to spread awareness for this cause. The robotics team is part of FIRST Robotics Competition. If you visit the website you can find teams around your area and help them get involved.
Binge drinking is dismissed as a temporary and accepted part of every college student’s life, underage drinking is viewed as a sort of right of passage for college students. What are the options for those who want to go out on the weekends and not underage drink though? Hookah.
Xan Spalding (19 years-old, Ohio University) is a Resident Assistant in one of the university residence halls. For Xan, underage drinking is an even bigger risk than for other students. If an RA is caught drinking underage they not only face the fines and legal charges everyone else does, they will lose those their job and be out a place to live.
“The awkwardness of running into one of my residence is not worth it! I’ve built friendships with all of them…but at the same time, I would be required to report them.” -Xan Spalding
Maybe you’re thinking that you would still be missing out then. Missing out on what though? While Hookah culture is definitely a unique one, it’s not called a hookah “bar” for nothing. Just about anything you can do at a bar, you can do at a hookah bar.
Pyramids Athens Hookah Bar, much like other hookah bars, plays various hip-hop/R&B/dance music. If you were expecting tranquil Indian folk music…well, you are about to be disappointed.
Just like the groups of drunk people a few doors down, when a ’90s throwback or a favorite single comes on everyone dances and sings along. The best part? In Pyramids Athens Hookah Bar, you can control the AUX cord.
So, there’s dancing and singing…what about the pointless (but strangely still captivating to any bystander) party tricks?
Tequila shots with no cringing, going shot for shot, or chugging a pint of beer while spilling half of it down your freshly ironed t-shirt can be impressive (I guess?) but people can learn to blow O-rings, stack choo-choo trails, and blow hearts toward an admirable cutie at the hookah bar. The best part? They probably won’t throw up afterwards and can safely go home and make decisions for themselves.
While hookah isn’t for everyone and has it’s own list of concerns (cardio-respiratory health may be somewhere to start), it’s an alternative night life scene that is worth checking out.
Spring is upon us and that means one joyous thing; Baseball is back. The 2016 season left us with one of the greatest World Series in history. The Chicago Cubs won their first World Series in over 108 years. They came back from a 3-1 deficit. (Will the Warriors jokes ever get old?)
The big question is, can 2017 live up to the hype? Will we see a Cubs repeat, or will another cinderella capture the crown? Who made moves and who is still stuck in the mud? I make my predictions and let you know about all 30 teams in this listicle of “At the Ballpark”
Down below you will find a short introduction on the good and the not so good of each team, along with a 2017 predicted record.
Boston Red Sox
The Good: Boston’s pitching staff has silently become one of the best in the league. At least on paper. David Price, Rick Porcello, plus the addition of Chris Sale should *cough* should make for a dominant season.
The Bad: With the loss of David Ortiz, possibly the Red Sox’s best hitter in franchise history, will the Red Sox be able to find a replacement that can adequately fill that void? Injuries to Dustin Pedroia and other key players could stall the offense.
Predicted Record: 91-71, First place in the AL East
The Good: There’s no debate. With Chris Davis, Adam Jones, Manny Machado, and 2016 home run leader Mark Trumbo, these guys can hit the ball hard and far.
The Bad: Pitching. While their bullpen is anchored by Zach Britton and company, questions remain about the starters. Ubaldo Jiminez is a shell of his former dominant self, and with the rotation going a combined 38-44, the Orioles pitching will be the reason they lose the east, even with the additions of Zach Bundy and Kevin Gausman.
Predicted Record: 82-80, Third in AL East
New York Yankees
The Good: Marashiro Tanaka is an ace in the starting rotation. With the return of Aroldis Chapman, the bullpen is strong again. And good bats in Greg Bird, Gary Sanchez, and Aaron Judge will help lead the offense.
The Bad: Outside of Tanaka, the Yankees rotation struggles. The bullpen of Chapman and Dellin Betances will aid in later innings, but the starters will need to up their game.
Predicted Record: 84-78, Second in AL East
Toronto Blue Jays
The Good: The pitching prowess of Fransisco Liriano, Aaron Sanchez, Marcus Stroman and Marco Estrada will shut down offenses. Troy Tulowitzki, Josh Donalson, and Russel Martin will continue their dominance over opposing pitchers.
The Bad: The Jays lost Edwin Encarnacion, a powerhouse first baseman who hit 42 homers for them last season. In addition, injuries plague Tulowitzki and Donaldson, two more power hitters.
Predicted Record: 81-81, Fourth in the AL East
Tampa Bay Rays
The Good: Like the Blue Jays, the Rays have great pitching potential. Chris Archer, Alex Cobb, and Jake Odorizzi are all solid and Blake Snell has a bright future ahead.
The Bad: The Rays need to score more runs. With the exception of Evan Longoria, the lineup struggled to plate runs. Kevin Kermaier, Colby Rasmus, Corey Dickerson, Matt Duffy will need to step up and find their swing if the Rays want a shot at the East.
Predicted Record: 72-90, Fifth in the AL East
The Good: Corey Kluber and Carlos Carrasco were two of the most dominant pitchers in 2016. With Andrew Miller to close out games, pitching is no problem. The addition of Edwin Encarnacion and the return of Michael Brantley will vastly improve the offense.
The Bad: Injuries always seem to happen at the worst of times for the Tribe. Brantley is healthy, but for how long? Bauer cut his finger in the World Series, and Jason Kipnis is returning from the disabled list. The team needs to stay healthy if they want a return trip to the playoffs.
Predicted Record: 94-68, First in AL Central
The Good: The offensive lineup of Miguel Cabrera, Victor Martinez, Ian Kinsler, and Nick Castellanos will return and again wreak havoc on opposing pitching.
The Bad: The Tigers give up too many runs on too many defensive mistakes. Not to mention the up and down pitching of Justin Verlander and company.
Predicted Record: 81-81, Second Place in AL Central
Chicago White Sox
The Good: With great hitting from Jose Abreau, Todd Frazier, Melky Cabrera, and Tim Anderson, the White Sox look poised to have a solid offensive year.
The Bad: The White Sox lose their best pitcher in Chris Sale and arguably their best hitter, Adam Eaton. Replacements and others in the lineup won’t be enough to fill the void.
Predicted Record: 68-94, Fourth Place in AL Central
Kansas City Royals
The Good: Eric Hosmer, Mike Moustakas, and Lorenzo Cain lead a strong offense. They do have a budding ace in Danny Duffy
The Bad: Royals wish it could go back to being 2015, when they won the World Series. With the loss of Kendrys Morales, the offense will struggle again this season. With the tragic loss of Yordana Ventura (R.I.P.), the pitching staff leaves something to be desired.
Predicted Record: 77-85, Third Place in AL Central
The Good: Max Kepler is a powerhouse for the Twins and will help lead the offense to great outputs. Bryon Buxton is looking to excel after his breakout season last year.
The Bad: The pitching staff is not good. Ervin Santana is the guy at number one, but he and Kyle Gibson just don’t cut it on talent.
Predicted Record: 67-95, Fifth place in AL Central
The Good: Pickups of Mike Napoli and Jonathon Lucroy, along with the young talents of Rougned Odor and Jurickson Profar, means the Rangers offense will lead most of the league.
The Bad: After Yu Darvish and Cole Hamels, the Rangers rotation really drops in talent. With a so-so bullpen, the pitching staff is the weak link.
Predicted Record: 90-72, First in AL West
The Good: Khris Davis has tremendous power. Combined with Rajai Davis, Trevor Plouffe, and Matt Joyce, the A’s should have a solid offensive year.
The Bad: Sonny Gray is injured. Without their star ace, the Athletics pitching remains lackluster in a stellar division.
Predicted Record: 72-90, Fifth in AL West
The Good: Jose Altuve is one of the best two-way players in the league. George Springer and Carlos Correa add good power while their bullpen will help close out games.
The Bad: The starting rotation leaves questions in the minds of fans. Dallas Keuchel and Collin McHough had less than ideal seasons last year and will be hoping to improve.
Predicted Record: 84-78, Second in AL West
Los Angeles Angels
The Good: Mike Trout may be the best player in baseball right now. His power is unmatched and his defensive playmaking ability is uncanny.
The Bad: Like many other teams, pitching is the problem. The Angels don’t have an ace and the bullpen isn’t strong. Their best hope is that Kole Calhoun can elevate his play to have a great season.
Predicted Record: 77-85, Fourth in AL West
The Good: Hitting the ball is no problem for this team. The combo of Robinson Cano, Kyle Seager, and Nelson Cruz will lead the offense.
The Bad: Felix Hernadez had a rough 2016. Will he be able to bounce back? The starting rotation needs to be more consistent and reliable if the Mariners want to win the West.
Predicted Record: 80-82, Third in AL West
The Good: Bryce Harper is good. He is young and talented. Max Scherzer and Stephen Strasburg headline a strong pitching staff.
The Bad: Injuries and relationships will be the two biggest factors to the Nationals success or downfall. Without Harper, there is not really a power hitter and the Nationals have been known to quarrel in the clubhouse.
Predicted Record: 91-71, First in NL East
The Good: Giancarlo Stanton continues to pound baseballs over the fence. Along with Dee Gordon, Marcell Ozuna, and Christian Yelich, this offense will score many runs.
The Bad: With the tragic loss of Jose Fernadez (R.I.P.), the Marlins don’t have an ace. The rotation is mediocre and the bullpen is just okay, lead by Brad Zeigler and Junichi Tazawa.
Predicted Record: 72-90, Fifth in NL East
New York Mets
The Good: The Mets have good power in Jay Bruce, Yoenis Cespedes, and Travis d’Arnaud. Along with a great pitching staff of Noah Syndergaard, Jacob DeGrom, and Matt Harvey, the Mets look poised to make a playoff run.
The Bad: With good hitting and pitching, the thing that plagues the Mets is defense. Also, this is an aging squad and with that also comes injuries.
Predicted Record: 88-74, Second in NL East
The Good: The Braves added quite a few players to their roster. The additions of Matt Kemp and Brandon Phillips will improve their offense. The pitching staff gets the additions of seasoned pros, Bartolo Colon and R.A. Dickey.
The Bad: The rotation is young and inexperienced outside of Colon and Dickey. The pitching staff must work on lowering their ERA if they wish to compete for a playoff spot.
Predicted Record: 73-89, t-Third in NL East
The Good: Breakout seasons from Aaron Nola and Vince Velasquez, along with the veteran Clay Bucholtz makes the Phillies pitching rotation a force to be reckoned with.
The Bad: The offensive lineup leaves something to be desired. Howie Kendrick and Michael Saunders are veterans that can groom some of the rookies, but the talent just isn’t in the Phillies’ bats.
Predicted Record: 73-89, t-Third in NL East
The Good: The World Series champs see much of the roster stay the same. Good output in Anthony Rizzo and Kyle Schwarber leads the offensive front and the pitching rotation has depth and talent.
The Bad: The loss of closer, Aroldis Chapman hurts the Cubs. While the pitching staff may be stacked, Jon Lester and John Lackey are in the finals seasons of their careers. Injuries could become a factor.
Predicted Record: 99-63, First in the NL Central
St. Louis Cardinals
The Good: The Cardinals have an ace in Carlos Martinez and other great arms in Adam Wainwright and Michael Wacha pave the way for a good pitching staff. The addition of Dexter Fowler in center field will also add a good bat in the lineup.
The Bad: The Cardinals lost ace Alex Reyes, a key part of their solid rotation. Without him, the rest of the staff will need to step up and improve their best in order for the Cardinals to compete.
Predicted Record: 86-76, Second in NL Central
The Good: The Pirates should have a strong pitching rotation in Gerrit Cole, Jameson Taillon, and Ivan Nova this season. Andrew McCutchen is looking to bounce back and return to his former MVP style of play.
The Bad: Injuries and poor play crippled the Pirates hopes of contending last season and still could be a factor this season. Without good output from McCutchen and the starters mentioned above staying healthy, the Pirates will find themselves in trouble.
Predicted Record: 76-86, Third in NL Central
The Good: Joey Votto, Billy Hamilton, and Jose Peraza will look to build on the strong finishes that they had last season. They have a lot of young talent, however, most of it is untested rookies on the pitching staff.
The Bad: The pitching staff needs to improve. They posted a 5.09 ERA last season and were plagued by injuries. Without vast improvements, the Reds will not be seeing any chances of competing.
Predicted Record: 68-94, Fifth in NL Central
The Good: Ryan Braun continues to hit well. The Brewers found two great pitching stars in Junior Guerra and Zach Davies and two emerging offensive talents in Jonathon Villar and Keon Broxton.
The Bad: The pitching staff lacks an ace and is overall subpar throughout the rotation. Every pitcher was below the league average in wins and struggled with command and ERA.
Predicted Record: 71-91, Fourth in NL Central
Los Angeles Dodgers
The Good: Clayton Kershaw’s reliable stellar pitching and the offensive lineup of Joc Pederson, Adrian Gonzalez, and emerging talent Corey Seager will power the Dodgers to the playoffs.
The Bad: After Kershaw, the Dodgers lack depth in talent. Rich Hill is aging, Kenta Maeda struggled to close out 2016, and besides closer, Kenley Jansen, the Dodgers bullpen staff is less than ideal.
Predicted Record: 92-70, First in NL West
San Francisco Giants
The Good: The Giants have a great starting rotation including Madison Bumgarner, Johnny Cueto, Jeff Samardzija, and Matt Moore. Also, the addition of Mark Melancon will really help out the bullpen.
The Bad: The bullpen struggled last season and was the downfall of the Giants. They blew 30 saves and struggled mightily with keeping the ball in the ballpark.
Predicted Record: 89-73, Second in NL West
The Good: After leading the NL in runs last season, Ian Desmond, rookie sensation, Trevor Story, Nolan Arenado, and DJ LeMahieu look to continue the hot hitting for the Rockies.
The Bad: Injuries could plague the pitching staff and possibly the lineup. Desmond and two pitchers are already injured and if the Rockies wish to return to being a dark horse contender, they need to stay healthy.
Predicted Record: 76-86, Third in NL West
The Good: Additions of Jeff Mathis and Chris Iannetta will vastly improve the Diamondbacks pitching core and Paul Goldschmidt looks poised to lead the offense.
The Bad: After Zach Greinke, the pitching staff doesn’t look like it will be able to support the team. After giving up the most runs last season, the Diamondbacks will need to figure out how to better their pitching staff.
Predicted Record: 70-92, Fourth in NL West
San Diego Padres
The Good: Wil Myers is an all-star candidate hitter. Along with additions of Manuel Margot, Austin Hedges, and sluggers Hunter Renfroe and Ryan Schimpf, the Padres offense is looking poised to be in for a great 2017.
The Bad: Like many other teams, the pitching staff seems to be the downfall of the Padres. Last season’s 4.43 ERA can’t cut it in the league. Without an ace or any strong talent in the bullpen, the pitching staff loses the Padres any chance at contending.
Court Street is not just the main hot spot on Friday nights. It’s a place for people to grab a bite, shop for school supplies or for new clothes or even see a movie. On Halloween those bricks are home to the second largest block party in the nation. So with all of these leisure activities available it can be hard to remember that people live above the coveted bricks.
We all know it would be great to live above our favorite bar or restaurant, but there might be more to choosing that apartment than just proximity to night life. Students who actually live above these popular shops give a deeper looking into their reasoning to living on Court Street.
Disclaimer: I am not a professional. All comments come from my personal experiences and observations, and this blog is purely for academic purposes.
Need fresh ideas for reaching a broader audience? Are you interested in the digital strategies and media tactics that could help drive business and encourage Ohio University students to take a stop in your store? Here’s a look at the social media techniques used by several clothing boutiques in Athens. The best part is these strategies can also be applied to a variety of businesses including restaurants,dining, bookstores and specialization stores such as gift shops, craft stores and costume shops.
When thinking of the stores on and surrounding Court Street, there’s a variety of customers and owners. Many would believe each store takes a completely different approach to reach their target audience. Surprisingly, this is far fetched.
After extensive research and vast increments of my time being used to creep through the shops social media, I was surprised to find most of the strategies used by the local owners were extremely similar. The strategies that many stores use often seem to be working well, and unfortunately the mistakes and painful errors were frequently used across the board. Let’s take a look at the good, the bad and the ugly digital promotion approaches used by many local Athens shops.
Artifacts Gallery is a local clothing shop located at 2 W. State Street., Athens, OH. This store uses Instagram and Facebook as their strongest social media pages. Some techniques used on the Instagram page included using a white background when taking photos of the apparel. Using a white background, or sticking with a common theme, is useful because people enjoy images that are pleasant to the eye.
A post shared by Artifacts Gallery (@artifactsg) on
Facebook is also used by keeping active with posts that do not only relate to their store and products. Using a personalized approach and occasional videos help keep interest in followers, causing them to be more engaged when looking at a media post.
Unfortunately, Artifacts Gallery could use some work on their Twitter page. Twitter is accessible and sharable, but that is not how it is used. Instead, the tweets only link to Instagram posts, and their customer interaction to assist with product feedback or other related questions. Also, the Instagram could afford to involve a few models when marketing their t-shirts and other apparel. Having a real person involved in media posts allows customers, and especially college students, to be more engaged.
The only issue that struck me hard when viewing Artifacts Gallery’s social media pages was the excessive hashtagging. Yes, I understand many people were told to use hashtags to draw in more likes and assist in SEO, but sometimes less is more. My best advice is to use hashtags appropriately and understand that quality really can mean more than quantity.
This trendy local shop focuses on targeting the typical college girl who wishes she was in walking distance to a mall. Bluetique is located 19 W. State Street., Athens, OH. Bluetique does an excellent job promoting their store through a strong social media presence. Their social media is a triple-threat, and maybe more. Instagram, Twitter and Facebook are all used constantly and appropriately to reach a variety of customers in the Athens area. Bluetique is also one of the few local shops that has started using Pinterest, which is very smart since many Ohio University women have joined on the Pinterest bandwagon when collaborating ideas.
There’s no doubt that Bluetique thought about the social media tactics they wanted to use. Overall, their pages are professional and engaging. Gabby Summers, a Bluetique employee, said students and workers are often used to pose in their clothes and accessories because it helps make the posts more personal and attracts a larger audience. All Instagram posts are similar because they use a theme and specific lighting location in the store. The owner has also invested in a wallpaper like background that looks like a wooden floor to assist in making the products stand out and keep a professional theme.
A post shared by Bluetique Athens (@bluetiqueathens) on
Instagram and Twitter are also used to promote sales and positions for hire. The Bluetique Facebook page is a strong presence because they share events and other posts on their page to engage with customers. More frequent tweets would help them reach a wider audience. Videos and a cover photo with girls from Ohio University in their clothing gives the site a more personal approach, which is excellent when trying to find new customers and grow as a shop in a college town.
Although they use similar content among all platforms, especially by reusing Instagram photos, the Bluetique social media techniques are definitely appropriate for most local business. Their techniques drive business and gain OU students as loyal customers.
Figleaf Boutique is a company that can be found in several college orientated towns, such as Kent, Columbus and Athens. The Athens location can be found at 57 N. Court Street., Athens, OH. Due to the larger presence this boutique has in other cities, their social media techniques are also updated and frequently used to reach OU students.
Figleaf is smart by using Pinterest, Instagram, Facebook and Twitter in creative ways. All their sites maintain a professional setting, and the links on Instagram photos, Pinterest pins, tweets and Facebook posts are directly to their official website. This is extremely important because it increases availability and sales. Many college students, and specifically OU students, don’t like feeling rushed if they can’t make it to the local shops during their daily hours. Having a website that is promoted daily through social media is an excellent technique which could potentially benefit all local shops.
It’s also apparent that Figleaf knows and understands their target audience which is the trendy college girl. They understand how to reach girls needing dresses and accessories for date parties and other social events through all medias. The also reach the parents of many OU girls whose parents are on the lookout for trends and sales on Facebook. Their Facebook content is slightly altered to engage a different group, which is smart since their Facebook audience has relations with their target audience.
The best advice for Figleaf Boutique is to be more interactive on Twitter with customers and keep the variety between their different media sites because it does make a huge difference.
This lingerie store is located at 13 W. Union Street, Athens, OH. Truthfully visiting the store is the best way to have any idea about their apparel and products. Honey lacks much of any social media presence. They have very few followers across the board, and they have few posts.
Honey’s Instagram has not posted since December, which is poor for almost any company in 2017. This is extremely disappointing since they are targeting OU students, who more often than not use Instagram daily. In fact, according to a Pew Research Center study, 90 percent of American adults aged 18 to 29 use social media. As a local shop targeting this specific group, it’s best they amp up their social media presence and begin to focus on the successful tactics available to boost business.
However, the one good thing Honey does with their social media is their use of Facebook. There are several more posts and more interaction on their Facebook page, and they even post links and articles to other sources. Outside sourcing to relatable content is a fantastic marketing tactic that many small, local businesses are afraid to test. Although this is very different than other trends among local shops in Athens, this out of ordinary social media technique would be worth a shot for other stores. Many stores and websites appreciate interaction from one another, and promoting a different store potentially brings new customers if the favor is returned.
The Other Place
The Other Place is another trendy store focusing on women’s clothing, accessories and gift items. This boutique can be found at 43 S. Court Street, Athens, OH. This college town shop engages with OU students on a variety of platforms, including Twitter, Facebook and Instagram. The owner has recently teamed up with the Scripps’ Impressions team, which has developed a few new techniques to boost business and student interaction among social media.
The Other Place is beginning to use real OU students to model their apparel in hopes to promote a real life experience and receive more engagement from friends and family members of the girls featured in the photos and posts. Another exciting social media tactic is the startup of a WordPress site to allow blogs about trends and styles that can be created from the apparel and accessories in the store.
A post shared by The Other Place Athens (@theotherplaceathens) on
Other social media ideas that are common and effective include using Twitter constantly and posting promotional sales and hirings on their sites. When linking, it could be more effective to link to a store site, but instead they link back to their Facebook. This technique could be useful in reaching a different group of OU students, but there’s limited interaction on the Facebook page. Limited feedback and limited posting on both Facebook and Twitter may be the cause for the lack of followers, or vice versa.
10 West Clothing Co.
The new local shop, 10 West Clothing Co. is located at 10 W. Union Street., Athens, OH, and the store is known for selling new and nearly new name brand clothes. Their store specializes in making trendy clothes affordable for the college students in Athens.
As any new store in the area would do, they post quite often in order to gain followers, likes and attention in general. They use Instagram as their best social media platform by posting photos of their clothes, information about sales and funny memes in order to give it a personal feel. Unfortunately, their photography skills could still use some assistance to stand out and be more appealing to customers.
A post shared by 10 West Clothing Co. (@10westclothingco) on
Another bad habit constantly used on their social media pages includes linking directly to Instagram only. Their interaction with customers and the shop’s creativity spreading content is lacking. A few alterations and more variety on all platforms would make a huge difference and advance 10 W. Clothing Co.’s business and appeal to OU students.
In conclusion, local businesses shouldn’t be afraid to try new things, such as promotional events or blogs. Using OU students for modeling clothes, or holding events, engages other students, friends and family increasing publicity and social media awareness. Ohio University faculty could also be a wise partner for events and social media promotion because they carry respect and people have a tendency to shop at local places if they have heard good reviews from people they personally know.
Spreading content creatively and using all media platforms allows local business to reach their max audience and customers. Sometimes, different platforms require, or strive, from a different form of media. Balancing videos, photos and text increasing attention for OU students interested in the local stores because millennials expect businesses to be up-to-date and use social media in a multitude of ways. Also, owners should not be afraid to dip their feet in and try using more than Facebook. Learning how to tweet and pin information is very important to a successful media platform because Twitter and Pinterest are the most shareable content sites.
Finally, keeping a professional look to all platforms makes a huge difference. Photography skills matter. Good lighting, backgrounds, using models instead of mannequins and keeping a constant theme makes a huge difference. Frequent posts are most effective when they are put together and consistent. Keeping digital media in correlation with college students’ expectations allows businesses to increase sales and encourages OU students to shop at the local stores around Athens.